Camera shots




We filmed many common camera shots and angles to know which shots would be best to use for our advertisement. This is a video of all the short clips we made using different camera shots and defining them in each sequence of the video. From this exercise we discovered what camera angles are effective and which aren't. We found that the cut-away was effective because it is a random cut away from the main action and would be remembered easily as it is so random, and the mid shot was effective because it kept all the important visuals in the frame and still keeps the mode of address between the subject and the audience.

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